Who, what, why...
Hi there! My name is Alex, I am a Digital Designer, Mum of identical twins and lover of clothes.
I have always loved being creative and spent most of my childhood gluing, sticking and painting my way through.
I’m a lover of technology too, and started creating digital illustrations a year or so ago. I use an IPad Pro and pencil and draw directly onto the screen.With mine and my daughters’ love of animals, I started to create drawings and develop my unique style. One of my best friends suggested I put them onto children’s tee shirts and boom! Blue Lawn by Alex Tait was born.
I researched carefully to find a printer who would supply organic cotton tees and use vegan inks for printing, so the items are good quality and sustainably sourced.
I have over 17 years experience as a freelance designer working for a variety of companies in and around London.
I have worked on projects such as books for Sainsburys as well as promotional material for them and other large chains Asda and Superdrug.
I have also worked as a graphic designer on a range of magazines including Homes and Gardens, Now, OK, Look, Hair, EVE, Men's Health and many more.
My photography skills enabled me to progress to work as art director on a variety of shoots for different magazines. I currently work part time as a photo editor, for Rob Sambrook Photography, and also take on design work for other companies including logos; poster; large banners; brochures; leaflets.